Hey there folks, just a bit of an update from me as I feel like I’ve been silent for so long.
This month we were on our IVF cycle break and of course we tried naturally. We even went away for the weekend (as a family, not a couple – no sitter) in the hopes that the close proximity at ovulation time would help us fertilise my stubborn eggs. It was also the weekend of my birthday so it would have been nice had the stars aligned. Anyway, they didn’t, but we had a nice weekend.
This cycle will likely be a bust as well as ovulation is due to fall close to Christmas and monkey and I will be 600kms away from Eric at my mums in the week leading up to the day. Eric will join us later but we will likely skip right over egg popping day so I’m not overly hopeful. Which means all our eggs are firmly placed in the IVF/ICSI basket in January.
I’m having a bit of a rejig work wise here at the moment. Trying to figure it all out. I have a business which I started earlier in the year that I’m struggling to develop. It is an online retail store with stuff for young kids and mums. The struggle isn’t that it can’t develop but more that I have discovered I freaking hate marketing and brand building type activities. *sigh* And that is predominantly what needs to be done. My web guys have actually offered to buy the business from me and I’m struggling with what to do about it.
Basically it seems they have jumped at the chance (it is a great business model – I hold no stock and do not need to worry about shipping) and that makes me wonder if I should be hanging onto it and giving it a red hot go. But then I think about the tasks I need to sit down and get stuck into to make it happen and I freeze. Think about the subject you hated most at school and what it feels like to sit down and do it. That’s what it feels like when I have to do this type of work. I enjoy the customer service and processing the orders and doing the admin is all fine, just freaking hate the marketing.
Then there is the $ that are required to keep it going, the investment that needs to be made for the marketing. I’m almost at the point where I simply don’t want to invest more money into the business if I don’t know if I’ll get it back. If anyone has advice or a view on this situation they think they should share then feel free. I’m open to all ideas. I will say this though, it isn’t my passion and I think that’s why I’m struggling. I started the business as I thought the model was sound, not because I desperately wanted to have a retail store and I think that may be the wrong reason.
On the other hand I have just stumbled across something else that has gotten me VERY excited. And now I feel a passion that I have never felt for the retail store. Has anyone heard of the Thermomix? If you are in the states maybe not as they haven’t released there yet. It is a kitchen appliance but OMG you have never seen anything like it. It does EVERYTHING with no need of change of blades etc. It is computerised and tells you next steps for all programmed recipes. And you no longer need to stand there and stir, chop, knead ANYTHING. You pop your bolognaise sauce in and go off and have a shower my friend. It will be ready in 8 minutes. I saw it make sorbet in 2 mins and a chopped beetroot salad in less than 1. It made icing sugar out of sugar in 3 seconds and kneaded pizza dough in a minute. Oh and let’s not forget about the inbuilt scales. Man!
You can make your own milks and flours if that floats your boat. And it is all clean, healthy eating and living. .All cooking with whole foods. No preservatives or additives. This machine is every busy parent’s dream.
So when we got to the end of the demo and one of the options was to become a consultant and earn one for free I jumped at the chance. I was so excited about these machines that I would be happy to go out and sell them. I’ll blog about it too (on a different blog I am setting up just for the purpose) and there will be recipes and videos of me attempting stuff and it will just be loads of fun. THIS is an excitement I never had for the retail store and I think this is probably the issue with that business. I didn’t feel this way about it.
The thing I love most about this new venture is that the things that I feel like I never have time to do well (cook a good dinner or make wholesome homemade healthy treats for my kid) will actually now become part of my “job” so I have to make time for them. I have found something that meshes all areas of my life: the mum, the businesswoman, the writer. All sides of me get a playground here and I’m pumped.
We move in less than 2 weeks and I’ve packed 3 boxes and done no Christmas shopping. Eeeeeeep! I’m off now to attempt to buy some of the goodies online.
Hope you are having a great weekend wherever you are.